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ARVDay Project

ARVDay Project

February is American Heart Month. Did you know, 1 in 4 deaths are caused by heart disease in the United States? We are making four special designs for our first social impact project!

What is ARVD? Arrhythmogenic Right Ventricular Dysplasia is a rare type of cardiomyopathy. It occurs if the muscle tissue in the right ventricle dies and is replaced with scar tissue. ARVD usually affects teens or young adults. It can cause sudden cardiac arrest in young athletes. ARVD affects about 1 in 5,000 people and its first sign is often fatal.

My sister died unexpectedly from undiagnosed ARVD when she was 24 years old. She was a unique combination of creative energy and science brain. Thank you so much for supporting this special project!

Erin Colvin - Creative Director - High Society Collection (Also the model:))

These products are available only for the month of February. 20% of all ARVDay Project sales are being donated to Johns Hopkins ARVD Program.

Photography: Nicholas Peter Wilson